Chipotle’s burrito-sized health controversy

Sarah Reynolds, Editor

According to Yahoo! Food, about 500 people have reported illness after consuming Chipotle food in the latter part of 2015.

 

However, the E. Coli contamination statistics have yet to separate some loyal Chipotle consumers from their favorite lunchtime option.

 

Unfortunately for these consumers, 2,000 North American Chipotle restaurants will close on Monday Feb. 8 for a few hours in order to hold food-safety meetings with employees. The restaurants will reopen at 3 p.m.

 

Chipotle spokesman Chris Arnold stated in an email to The New York Times that, “We are hosting a national team meeting to thank our employees for their hard work through this difficult time, discuss some of the food safety changes we are implementing, and answer questions from employees.”

 

At least nine lawsuits have been filed by Chipotle customers. A criminal investigation in response to a California case of the norovirus outbreak due to Chipotle food consumption has led to more questions than answers.

 

Public officials speculate that the health controversy’s origin may be dirtier than the food-borne illness: the company.

 

Much to its chagrin, Chipotle’s marketing motto of fresh ingredients has spoiled before CEO Steve Ells’s eyes. Specifically, Yahoo! Food estimates that Chipotle’s stock has plummeted 42%: once valued at $750, it is now only $428.

 

Customers such as Nazareth Senior Amanda Sadowski distrust Chipotle, saying “Their issues with food preparation influence my decision to eat elsewhere.” This type of concern parallels investors’ fears regarding Chipotle’s financial future.

 

Empty stores and lonely burritos will ultimately cost Chipotle between $14 and $16 million.

 

Chipotle attempts to reconcile its relationship with consumers through a public show of an economic penance on Feb. eighth. This is coupled with Ells’s promise to invest more capital into food-safety programs to financially stabilize the chain, exhibiting the legal means necessary to restoring trust back into the company-consumer relationship.

 

However, little was announced as to how and why this outbreak will not occur again.

 

Loyal customers will ultimately decide the fate of Chipotle, as they have proven that neither E. Coli nor noroviruses can taint the love between a burrito and hungry stomachs everywhere.